Today I got a call from MINI / BMW asking me if I am enjoying my MINI and if I had any questions. This blew me away. They are taking the purchase of a simple commodity called a car and turning it into a memorable EXPERIENCE.
I did have a fiew questions, one was when did they start doing this and he said beginning of the year. I then asked a really dumb question, whether he was MINI or another company. Of course he said MINI, what else would he say.
I then asked him a technical question about the radio, which he did provide an answer. Not sure if it is the right answer, but it was an answer and satified me.
I usually don't succumb to such marketing ploys, but heck, I am getting older, maybe softer too. It sure made an impression on me and for now I am sold on MINIs.